Robot vacuum statistics span company shipments, consumer surveys and owner studies. The figures below distinguish iRobot company results from broader survey evidence and older convenience samples.
Key Robot Vacuum Statistics
The most useful figures include:
- In fiscal 2024, iRobot had sold more than 50 million consumer robots worldwide cumulatively since Roomba launched in 2002.
- In fiscal 2024, iRobot shipped 2.463 million robot units worldwide.
- In fiscal 2024, iRobot reported $681.849 million in total revenue worldwide.
- From fiscal 2023 to fiscal 2024, iRobot revenue declined 23.4% worldwide.
- In fiscal 2024, mid-tier and premium robots made up 80% of iRobot robot sales, with mid-tier defined as $300-$499 MSRP and premium as at least $500 MSRP.
- In a May 2025 survey, 15% of U.S. adults reported owning a robot vacuum.
- In the same U.S. survey, 18% of adults preferred a robot vacuum if price were not a concern.
- Among U.S. adults aged 18-34, 22% preferred a robot vacuum when price was not a concern.
- In a 2024 UK study, 64% of participants expressed new-system purchase interest in household-chore robots.
- Among U.S. vacuum owners surveyed in May 2025, 47% vacuumed at least weekly.
- In a 2008 Roomba-owner study, daily cleaning rose from 22 households before Roomba to 37 households with Roomba.
- In that study, 136 of 243 Roomba owners occasionally did extra manual vacuuming.
- In fiscal 2024, iRobot direct-to-consumer sales represented 24.6% of revenue.
- In fiscal 2024, non-U.S. customers represented 51.2% of iRobot revenue.
- In fiscal 2024, iRobot U.S. revenue was $332.695 million.
- In the 2008 Roomba study, mean satisfaction was 5.13 among owners who rarely did manual cleaning.
- In that study, 44% of participants, or 165 people, owned at least one additional home robot.
Contents
- Key Robot Vacuum Statistics
- Robot Vacuum Market Scale and iRobot Sales Statistics
- Robot Vacuum Ownership, Adoption and Buyer Preferences
- Robot Vacuum Use Frequency and Household Cleaning Behavior
- Robot Vacuum Prices, Channels and Geographic Sales Trends
- Robot Vacuum Outcomes, Satisfaction and Repeat Ownership
Robot Vacuum Market Scale and iRobot Sales Statistics
iRobot reported more than 50 million consumer robots sold worldwide cumulatively through fiscal 2024, although the company notes that this total is not limited to vacuum models. Its shipments and revenue declined across the latest three reported fiscal years.
| Fiscal period | Robot units shipped | Total revenue |
|---|---|---|
| 2022 | 4.182 million | $1,183.383 million |
| 2023 | 3.034 million | $890.580 million |
| 2024 | 2.463 million | $681.849 million |
Source: iRobot Corporation 2024 Form 10-K.
The filing reports an 18.8% decline in robot shipments from fiscal 2023 to fiscal 2024 and a 23.4% decline in total revenue over the same period. These are company-level changes, not industry-wide robot-vacuum estimates.
Average gross selling price was $337 per robot in fiscal 2022, $360 in fiscal 2023 and $340 in fiscal 2024. Mid-tier and premium products represented 83% of total robot sales in both 2022 and 2023, then 80% in 2024; the company defines those bands as $300-$499 MSRP and at least $500 MSRP.
Robot Vacuum Ownership, Adoption and Buyer Preferences
YouGov’s May 2025 survey of 1,070 U.S. adults found that 15% reported owning a robot vacuum. Ownership is self-reported and should not be treated as unit sales.
The same survey found that 18% of U.S. adults would prefer a robot vacuum if price were not a concern, rising to 22% among adults aged 18-34. Source: How Americans use and replace their vacuum cleaners.
The 2024 UK online study covered attitudes toward several robot categories rather than robot vacuums alone. New-robot purchase interest was 27%, guaranteed second-hand interest was 27%, and interest in second-hand robots without a guarantee was 10%; household-chore robots had the highest new-system interest at 64%.
| UK study comparison | Result |
|---|---|
| New robot purchase interest | 27% |
| Second-hand robot with guarantee | 27% |
| Second-hand robot without guarantee | 10% |
| Household-chore new-system interest | 64% |
Source: Understanding consumer attitudes towards second-hand robots for the home.
New-robot interest fell from 52% among UK participants aged 18-25 to 11% among those aged 66 or older. Guaranteed second-hand interest was 11 percentage points below new-robot interest among 18-25-year-olds but 8 percentage points higher among participants aged 66 or older.
Across demographic comparisons, the difference between new and guaranteed second-hand interest was generally within plus or minus 3 percentage points. Prior robot ownership was associated with a 7-percentage-point increase in guaranteed second-hand interest, while having seven or more internet-enabled devices was associated with a 6-percentage-point increase; these are associations, not causal estimates.
Robot Vacuum Use Frequency and Household Cleaning Behavior
Among 917 U.S. vacuum owners in the May 2025 YouGov survey, 47% vacuumed at least weekly, 19% daily, 16% at least every two weeks and 9% at least monthly. The subsample includes vacuum owners generally, not robot-vacuum owners only.
The 2008 Roomba-owner study compared reported cleaning frequency before and after adoption among 379 owners:
| Cleaning frequency | Before Roomba | With Roomba |
|---|---|---|
| Daily | 22 households | 37 households |
| Every other day | 54 households | 75 households |
| Weekly | 159 households | 168 households |
| Biweekly | 70 households | 46 households |
| Monthly or less | 46 households | 22 households |
Source: Domestic Robot Ecology: An Ethnographic Study of Roomba Users.
The study’s cleaning-frequency comparison produced F(4,350)=19.537 with p<0.001, but the online convenience sample and before/after self-reports do not establish population causality.
Manual follow-up remained common in the study. Of 243 respondents answering the extra-manual-vacuuming question, 45 always did extra cleaning, 136 did it occasionally, 58 did it rarely and 135 reported never doing it; these response categories reflect the study’s reported counts and subsample.
Robot Vacuum Prices, Channels and Geographic Sales Trends
iRobot’s direct-to-consumer channel rose from 16.4% of revenue in fiscal 2022 to 20.4% in 2023 and 24.6% in 2024. These percentages describe iRobot revenue channels, not the entire robot-vacuum retail market.
| Fiscal period | Direct-to-consumer revenue share | Non-U.S. revenue share |
|---|---|---|
| 2022 | 16.4% | 48.0% |
| 2023 | 20.4% | 51.9% |
| 2024 | 24.6% | 51.2% |
Source: iRobot Corporation 2024 Form 10-K.
The company’s 2024 geographic revenue was $332.695 million in the United States, $182.214 million in EMEA, $119.012 million in Japan and $47.928 million from other regions. These figures are iRobot revenue, not total market revenue for each geography.
Robot Vacuum Outcomes, Satisfaction and Repeat Ownership
In the 2008 Roomba study, first-purchase motivations included personal or others’ experience, demonstration, recommendation or gifting for 188 of 379 owners; interest in new technology for 173; hating vacuuming for 171; and curiosity for 152. Multiple responses were possible.
Repeat ownership was visible in the same sample: 71 owners owned multiple Roombas, 54 acquired additional units within a year and 11 acquired an additional unit within one month. Another 87 owners reported giving a Roomba to someone else as a gift.
Satisfaction varied with reported manual cleaning. Mean satisfaction was 4.96 among owners who did no extra cleaning versus 4.51 among those who did extra cleaning; the study also reported means of 5.13 for rare manual cleaners, 4.54 for occasional cleaners and 3.63 for owners who always did manual cleaning.
These are observational, study-specific satisfaction scores rather than a standardized current population measure. The study further found that 44% of participants, or 165 people, owned at least one additional home robot, using a broad definition of additional robot.
Source for this section: Domestic Robot Ecology: An Ethnographic Study of Roomba Users.