SharkNinja is a global consumer-products company built around the Shark and Ninja brands. Its reported net sales reached $6.399 billion in fiscal 2025, while cleaning appliances remained its largest category at $2.206 billion, although that category is broader than vacuums alone.
Key SharkNinja Statistics
The following figures summarize the company’s reported scale, sales mix, geography and operating profile:
- $6.399 billion in net sales was reported by SharkNinja for fiscal 2025 across its consolidated company operations.
- $5.529 billion in net sales was reported for fiscal 2024 across the consolidated company.
- 30.0% net-sales growth was reported from fiscal 2023 to fiscal 2024 for the consolidated company.
- Two billion-dollar brands, Shark and Ninja, were reported in the 2025 annual report for the global company.
- 38 product sub-categories were served by SharkNinja in global markets in 2025.
- $2.206 billion in Cleaning Appliances net sales was reported for fiscal 2025 by the consolidated company.
- 37.3% of 2024 net sales came from Cleaning Appliances for the consolidated company.
- $1.816 billion in Cooking and Beverage Appliances net sales was reported for fiscal 2025 by the consolidated company.
- 31.6% growth in Food Preparation Appliances was reported from 2024 to 2025 for the consolidated company.
- $826.3 million in Beauty and Home Environment Appliances net sales was reported for fiscal 2025 by the consolidated company.
- 45.3% growth in Beauty and Home Environment Appliances was reported from 2024 to 2025 for the consolidated company.
- $3.796 billion in Domestic net sales was reported for fiscal 2024 in the United States and Canada.
- 31.3% of 2024 net sales came from International markets outside the United States and Canada.
- 20.8% International net-sales growth was reported from 2024 to 2025 outside the United States and Canada.
- 49.0% gross margin was reported for fiscal 2025 by the consolidated company.
- $368.1 million in research and development expense was reported for fiscal 2025 by the consolidated company.
- $1.458 billion in selling and marketing expense was reported for fiscal 2025 by the consolidated company.
Contents
- Key SharkNinja Statistics
- SharkNinja Company Scale, Brands and Product Reach
- SharkNinja Revenue Statistics and Growth Trends
- Cleaning Appliance and Vacuum-Related Statistics
- SharkNinja Product-Category Sales Data
- Domestic and International SharkNinja Statistics
- Profit, Spending and Operating Statistics
SharkNinja Company Scale, Brands and Product Reach
The 2025 annual report described SharkNinja as operating two billion-dollar brands: Shark and Ninja. In this context, “billion-dollar” means each brand generates at least $1 billion in sales, but the filing does not define the exact threshold period in the cited company description. SharkNinja 2025 Annual Report
The company competed across 38 product sub-categories in global markets in 2025. The filing also described products as 5-star rated lifestyle solutions, but it did not provide a portfolio-wide rating percentage or denominator, so that description should not be read as a measured rating rate. SharkNinja 2025 Annual Report
These figures describe corporate breadth rather than household adoption. The supplied company reporting does not provide a single global customer count, household-penetration percentage or product-unit total for SharkNinja.
SharkNinja Revenue Statistics and Growth Trends
SharkNinja’s reported net sales increased across the three fiscal years from 2022 through 2024, followed by another increase in 2025. The figures below are consolidated GAAP net sales, rounded from filing amounts reported in thousands.
| Fiscal year | Net sales | Reported change |
|---|---|---|
| 2022 | $3.717 billion | — |
| 2023 | $4.254 billion | 14.4% versus 2022 |
| 2024 | $5.529 billion | 30.0% versus 2023 |
| 2025 | $6.399 billion | 15.7% versus 2024 |
Source for 2022–2024 figures and changes: SharkNinja 2024 Annual Report. The 2025 figure and year-over-year change are from the SharkNinja 2025 Annual Report.
In dollar terms, net sales rose by $536.344 million from 2022 to 2023, by $1.275 billion from 2023 to 2024, and by $870.5 million from 2024 to 2025. The reported 2025 result therefore reflects continued growth, while the percentage increase was lower than the 2024 increase.
Quarterly results are not directly interchangeable with full-year totals. For the fourth quarter of 2025, net sales increased 17.6% year over year to $2.1014 billion, and GAAP net income increased 98.3% to $255.2 million; adjusted net income increased 38.9% to $274.5 million.
The adjusted measure is non-GAAP and should be interpreted with the release’s reconciliation. SharkNinja Reports Fourth Quarter and Full Year 2025 Results
Cleaning Appliance and Vacuum-Related Statistics
Cleaning Appliances is the closest reported category for readers interested in Shark vacuums, but it is not a vacuum-only series. SharkNinja defines the category broadly enough to include floorcare, steam mops, wet/dry products and carpet extraction.
| Fiscal year | Cleaning Appliances net sales | Share of company net sales |
|---|---|---|
| 2022 | $1.932 billion | 52.0% |
| 2023 | $1.819 billion | 42.8% |
| 2024 | $2.064 billion | 37.3% |
| 2025 | $2.206 billion | Not supplied in the cited fact |
The 2022–2024 sales and category shares come from the SharkNinja 2024 Annual Report; the 2025 sales figure comes from the SharkNinja 2025 Annual Report.
Cleaning Appliances declined 5.8% in 2023 versus 2022, a reported decrease of $112.267 million. The 2023 filing attributed part of the decline to North American softness in corded and cordless vacuums and an APAC transfer, but the category result is not a pure vacuum statistic. SharkNinja 2024 Annual Report
The category recovered in the following periods: Cleaning Appliances grew 6.9% in 2025 versus 2024, an increase of $142.243 million. Because category definitions and portfolio mix can change, these figures show company category performance rather than market share, unit adoption or vacuum-only revenue.
SharkNinja Product-Category Sales Data
SharkNinja’s reported category mix shows that growth extended beyond cleaning products. Cooking and Beverage Appliances generated $1.079 billion in 2022, $1.442 billion in 2023, $1.718 billion in 2024 and $1.816 billion in 2025.
Food Preparation Appliances grew 10.7% in 2023 versus 2022, 80.3% in 2024 versus 2023 and 31.6% in 2025 versus 2024. These are company category growth rates, not total food-appliance market growth rates. SharkNinja 2025 Annual Report and SharkNinja 2024 Annual Report
Beauty and Home Environment Appliances generated $826.3 million in 2025 net sales. The category grew 190.8% in 2023 versus 2022 and 45.3% in 2025 versus 2024, with the earlier percentage reflecting growth from a smaller 2022 base and category-definition context.
It represented 10.3% of 2024 net sales. SharkNinja 2025 Annual Report and SharkNinja 2024 Annual Report
Together, the category figures indicate a diversified portfolio, but they should not be treated as directly comparable consumer-adoption measures. They are company-reported net sales by category, and the reporting scope can change with the product portfolio.
Domestic and International SharkNinja Statistics
For SharkNinja’s reporting, Domestic means the United States and Canada. International means all markets outside those two countries, so the geographic split is a company segment definition rather than a generic North American versus overseas convention.
| Fiscal year | Domestic sales | International sales |
|---|---|---|
| 2022 | $2.923 billion, 78.6% | $794.7 million, 21.4% |
| 2023 | $3.018 billion, 71.0% | $1.236 billion, 29.0% |
| 2024 | $3.796 billion, 68.7% | $1.733 billion, 31.3% |
Source: SharkNinja 2024 Annual Report. Category and geographic mix can change with portfolio and reporting-scope changes, including the APAC transfer discussed in the 2023 filing.
The 2024 geographic data also identified the United States as 63.1% of total net sales and the United Kingdom as 16.2%. These are country shares of total net sales, not shares of the Domestic or International segments. SharkNinja 2024 Annual Report
Growth was faster internationally in 2025: International net sales increased 20.8% from 2024 to 2025, compared with 13.5% growth in Domestic net sales across the United States and Canada. Both figures are company-reported segment growth rates. SharkNinja 2025 Annual Report
Profit, Spending and Operating Statistics
SharkNinja reported gross profit of $2.662 billion in 2024 and $3.136 billion in 2025. Gross margin was 44.9% in 2023, 48.1% in 2024 and 49.0% in 2025, all GAAP measures for the consolidated company.
| Measure | 2024 | 2025 |
|---|---|---|
| Gross profit | $2.662 billion | $3.136 billion |
| Gross margin | 48.1% | 49.0% |
| Research and development expense | $341.3 million, 6.2% of sales | $368.1 million, 5.8% of sales |
| Selling and marketing expense | $1.243 billion, 22.5% of sales | $1.458 billion, 22.8% of sales |
| Total operating expenses | $2.018 billion, 36.5% of sales | $2.216 billion, 34.7% of sales |
| Net interest expense | $63.7 million, 1.2% of sales | $48.6 million, 0.8% of sales |
Source: SharkNinja 2025 Annual Report and SharkNinja 2024 Annual Report.
Research and development expense rose from $341.3 million in 2024 to $368.1 million in 2025, while its share of sales moved from 6.2% to 5.8%. Selling and marketing expense rose from $1.243 billion to $1.458 billion, and total operating expenses rose from $2.018 billion to $2.216 billion over the same fiscal years.
Net interest expense declined from $63.7 million, or 1.2% of 2024 sales, to $48.6 million, or 0.8% of 2025 sales. These expense figures describe reported company spending and are not per-product costs, household costs or vacuum ownership costs.